Glossary

Production:
The act of producing. Simply put, this is a creation - the creation of music,film etc.

Distribution:
The way in which something is shared out among a group or spread over an area

Marketing:
The action or business of promoting and selling products or services.

Consumption:
Consumption very simply is the using up of a resource. Therefore, it is the using up of for example an album.

The Music Industry:
Also known as the music business. This consists of individuals or companies involved in the production, distribution and marketing of music.

File Sharing:
File sharing is literally what it says. It is the action of a company or individual sharing files with others. Wikipedia define it as "the practice of distributing or providing access to digitally stored information".

Vertical Integration:
Vertical integration is a business structure. It is the combination in a single company, of 2 or more stages of production often operated by 2 seperate companies.Apple Inc. have been listed as an example of vertical integration, specifically with many elements of the ecosystem for the iPhone and iPad.  Hardware itself is not typically manufactured by Apple, but is outsourced to contract manufacturers who manufacture Apple's branded products to their specifications.

Synergy:
Synergy is the co operation of 2 different companies and combination of 2 things which at the end make something greater than what the companies originally began off with.

Convergence:
Media Convergence is the merging of mass communication outlets (such as television and internet) along with other technologies. It allows professionals to tell stories, present information using a variety of media.

Copyright:
Copyright refers to the laws that regulate the use of the work of the creator.

Conventions:
A convention is the way in which something is usually done especially within a particular area.

Demographic:
A demographic is a statistic characterizing human populations.

Download:
A download is a copy of something - picture, song, film etc from one system to another or a seperate disk.

Hardware:
Hardware is the physical components which make up a system.

Independent:
To be independent something solely operates by itself, it does not rely on any outside body.

Subsidiary: 
Something which is subsidiary is less important but still relevant to the task in question. For example, a subsidiary company, is a company which is not totally responsible, but is still relevant to the main business. An example of a subsidiary business would be Warner Communications who is a subsidiary to Time Warner Inc.

Horizontal Integration:
Horizontal Integration is where an organisation develops by buying up competitors in the same section of the market. An example of horizontal integration would be when one music publisher buys out other smaller music publishers.

The Big 3:
The Big Three Television Networks are the three traditional commercial broadcast television networks in the United States. The three networks are: NBC, ABC and CBS.